LCB Solutions recognized a need within their customer base to provide a standardized UC softphone client, offering in order to remain competitive, and meet the modern UC expectations of today’s SMB customers.

After evaluating various vendors, including Broadsoft UC One and ZoIPer, LCB chose CounterPath’s UC softphone to provide a fully customized and white-labeled version of Bria, a softphone that was already proven and well respected by many of LCB’s customers and millions of users worldwide. As a result, LCB was able to drastically reduce the total time to market for this carrier-grade solution and compete on a whole new level.

Being able to provide one standardized UC solution compatible with any PBX, call platform, and SIP service created significant more market opportunity for LCB and allowed them to capture revenue that would have previously missed out on.